Augmented Reality (AR) breakthrough in industrial applications is taking place fast. VTT is collecting together a consortium of Finnish industrial companies with the goal of AR adoption in real production use by 2020. The project “Industrial AR – Shared Benefits” will identify 2-3 generic applications to serve the companies’ jointly defined needs in tasks such as assembly, training, monitoring and maintenance. Selection of applications will be based on state-of-the-art studies, analysis of company and user requirements, and user centric concept design. Results are analyzed in terms of observed benefits and challenges, user experience and safety, and overall return of investment. Project results are commercialized in co-operation with participating companies and other AR ecosystem members.